From my book The Greatest Record Ever Made! (Volume 1)
DAVID RUFFIN: I Want You Back
Produced by Clay McMurray
Recorded circa 1970, originally unreleased. First issued on the various-artists set The Ultimate Rarities Collection # 1--Motown Sings Motown Treasures, Motown, 1998
When working on a new recording, there are times when an artist is absolutely confident the great track at hand will become a surefire hit. Book it. Top of the pops, # 1 with a bullet. In the '80s, the members of a fantastic pop band called the dB's were certain, certain that they'd created an irresistible worldwide smash with their recording of a terrific song called "Love Is For Lovers." The song didn't even chart. But it felt like a hit, and it still feels like it should have been a hit.
One wonders if David Ruffin had that feeling when he was recording "I Want You Back," that surefire faith that he would hit the toppermost of the poppermost with this new hit. If he did, he could not have been more wrong.
In this situation, some hubris would have seemed justified, really. Ruffin had been a proven and experienced hitmaker with the Temptations. If Motown was the sound of young America in the '60s, the Temptations were arguably the sound of Motown. Their hits were many, their popularity vast, and "My Girl" in particular is immortal, and perhaps the definitive Motown single. "My Girl" is furthermore the sort of pervasive classic that is always lying somewhere near the surface of your subconscious, a tune you might not think anyone ever actually wrote, but which must instead have been passed down from generation to generation.
Ruffin had been the lead voice on "My Girl," as well as on the Temptations' "Ain't Too Proud To Beg," "(I Know) I'm Losing You," and "I Wish It Would Rain," among others. But by 1968, being one of the Temptations had ceased to bring Ruffin sunshine on a cloudy day. With that, he was no longer a Temptation.
Solo success ultimately proved fleeting for Ruffin. 1969's "My Whole World Ended (The Moment You Left Me)" was a Top 10 hit on both the pop and R & B charts, and "I've Lost Everything I've Ever Loved" and "I'm So Glad I Fell For You" were Top 20 soul hits ignored by the pop Top 40. As the success of the Temptations continued into the early '70s, the group's former lead singer could have used a sweeter song than the birds in the trees. For Ruffin, the hits had stopped.
Could Ruffin's version of "I Want You Back" have been the hit it deserved to be, the hit Ruffin's recording career kinda needed it to be? Alas, not in the real world. Some believe that Ruffin recorded "I Want You Back" roughly contemporary to when the Jackson Five cut the version that would become their smash debut Motown single. It was, after all, standard operating procedure for acts within Berry Gordy's empire to record competing versions of the same song, with a designated Chosen One then anointed as hit-worthy. But the J5's "I Want You Back" ascended the charts in 1969; Ruffin's version was likely recorded in 1970, part of the sessions for a proposed 1971 album shelved by Motown.
Nonetheless: it should have been released. And it should have been a hit.
Ruffin's "I Want You Back" eventually saw the light of day in...wait, 1998?! Well, that's screwy. It was on a compilation called The Ultimate Rarities Collection # 1: Motown Sings Motown Treasures. It was the second track on the CD, following (of course) the Jackson Five's rendition of the Miracles' "You've Really Got A Hold On Me." Ruffin had already been dead for seven years by the time this track finally made its long-delayed trip to retail racks.
Who can say what might have been? Ruffin's unreleased 1971 album was at long last exhumed for belated public consumption in 2004. David (aka The Unreleased Album) is absolutely prime Ruffin, and I can't wrap my head around wondering why we weren't allowed to hear it when it was new. And, as great as the Jackson Five's "I Want You Back" is, Ruffin's is even better. A hit. It should have been a hit.
If you like what you see here on Boppin' (Like The Hip Folks Do), please consider a visit to CC's Tip Jar. You can also become a Boppin' booster on my Patreon page.
My new book of short stories Guitars Vs. Rayguns!! Short Stories And Other White Lies is out now, and you can get autographed copies of the new book and my previous book The Greatest Record Ever Made! (Volume 1) directly from me. You can still get my previous previous book Gabba Gabba Hey! A Conversation With The Ramones from publisher Rare Bird Books, OR an autographed copy here. If you like the books, please consider leaving a rating and/or review at the usual online resources.
I compiled a various-artists tribute album called Make Something Happen! A Tribute To The Flashcubes, and it's pretty damned good; you can read about it here and order it here.
This Is Rock 'n' Roll Radio with Dana & Carl airs Sunday nights from 9 to Midnight Eastern, on the air in Syracuse at SPARK! WSPJ 103.3 and 93.7 FM, streaming at SPARK stream and on the Radio Garden app as WESTCOTT RADIO. You can read about our history here
No comments:
Post a Comment