The Art Of Hype: Home Theater

This is very much inconsequential, but I've been meaning to post it here as another example of The Art Of Hype. I work in retail, and I wrote this blurb in 2013 on behalf of Ra-Lin Discount in Syracuse, the store that's been foolis...visionary enough to keep me on the payroll for 35 years. 

The blurb was never used, but here 'tis. The art of HYPE!!!

What if home theater really delivered what it promises?

What if the TV in your home could give you a true cinema experience, every single day?  Imagine:  a theater in your home, with sound so full and alive it surrounds your senses; a picture so clear and real it transports you to the scene of new adventures, new possibilities in ultra high definition; a video experience so thrilling that it transcends TV, and brings you the blockbuster magic of Hollywood, all without the hassle of shopping mall parking.  And now, stop imagining, because it’s all at your fingertips.  All you need to add is the popcorn.

Ra-Lin, Syracuse’s original home for cool stuff and great values, brings you the brave new world of Sony 4K Ultra High Definition, with four times the resolution of today’s best TVs.  Ra-Lin is the first store in Central New York to offer this exciting new entertainment package.  You’ve gotta see this to believe it.  And you will be a believer in no time.

It’s only from Sony.  And it’s available now, from the folks that Syracuse has trusted for sixty years.  As the face of entertainment changes, one thing remains the same:  you can rely on Ra-Lin.

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I compiled a various-artists tribute album called Make Something Happen! A Tribute To The Flashcubes, and it's pretty damned good; you can read about it here and order it here. My new book The Greatest Record Ever Made! (Volume 1) is now available, and you can order an autographed copy here. You can still get my previous book Gabba Gabba Hey! A Conversation With The Ramones from publisher Rare Bird Books, OR an autographed copy here. If you like the books, please consider leaving a rating and/or review at the usual online resources.

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