This was originally posted as part of a longer piece covering both pop music and comic book characters. It's separated here for convenience.
But that's just the first part of a first impression. Where did I go from there? Well, the massive nature of Batmania '66 made the Caped Crusader as ubiquitous as The Beatles had been just two years before. There was so much Bat-merchandise everywhere you turned; the J.M. Fields department store had a small section devoted exclusively to Batman tie-in stuff, and I still have the Batman wastebasket I got there.
One of the most intriguing Batman products would have to be the bubblegum cards. There were two entirely different series of Batman cards; there was a series featuring stills from the TV show, capturing images of Adam West and Burt Ward capturing Gotham's Most Wanted, and there was another series with painted, pulpy images of Batman and Robin battling their deadliest foes. Oh God, those painted cards were awesome, and I sprang for a complete set of reproductions a couple of decades ago. Those cards, with their hints of an unknown wonderland of Batman adventure, were my first teasing taste of (excuse the expression) a Batman beyond what I'd seen on TV.
(I recall a similar feeling of Bat-discovery in, I think, a tie-in from Hostess or some other sweet treat distributor, which carried images of Bat-villains I'd never seen, like The Fox, The Shark, and The Vulture; I got another sideways glance into Batman's vast rogues gallery with coloring-book appearances by The Bouncer and Blockbuster.)
I can't quite remember my first Batman comic book story. I have a vague memory of a battle with The Joker involving giant tubes of paint (which would have been from a 1966 Kelloggs promotion), and that may or may not have been my first. If not, then the honor probably goes to a 1966 Signet paperback, collecting Batman reprints in black-and-white. Most of the reprints were from the '50s--I particularly loved a Joker story called "The Crazy Crime Clown!"--but the first story in that book was a reprint of Batman's origin story by (uncredited) writer Bill Finger and (too-credited) artist Bob Kane, as it appeared in Batman # 1 in 1940 (except for, y'know, the expensive color part). I still have that paperback, and if that's where my Batman comics-readin' started, then I picked a hell of a great place for my Batman to begin.
Subsequently, the first bona fide Batman color comic book I owned was Batman # 184, purchased off the rack at a grocery store in Aurora, Missouri in the summer of '66. I've purchased a few more Batman comic books since then.
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